There’s one of two situations you’re in. You’re either looking for a new ideas or trying to make your existing solution work.
1. You’re looking for new ideas:
These two guys I know heard that their local doctor was struggling to take notes, so they created a voice AI for them. It’s a rocket ship, now doing over $1m ARR in just 9 months.
Avatar = General Practitioner Doctors
Market = Local medical clinics
Problem = Patient note taking was taking hours to complete for each practitioner each day.
By listening to problems you’re hearing in your day-to-day using the AMP model, you’ll start to see countless opportunities.
2. You have an existing solution, but few/ no customers.
You’ve likely made a number of assumptions about your AMP to get to your solution.
You need to work backwards to get clarity.
Stop what you’re doing.
List out all the assumptions you believe to be true. Then, focus on validating/ invalidating these assumptions.
Do this by getting in contact with your assumed customer in the assumed market and openly ask what problems they are facing. If the problem you’ve solved is not resonating with them, try others or perhaps chat with a different Avatar in a different Market.
It’s much easier to change the Avatar and Market than your solution.
Once your chosen problem is getting validation from the Avatar and Market, you can continue to move forward with a renewed confidence in how to target, proposition and serve your clearly defined customer.
