Build and grow products your customers want, right from the start.

Hi, I'm Stuart Emmerson. Welcome to my collection of writings and digital tools to help founders and product people validate, build and optimise their ventures.

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I've worked with leading consultancies

Optimisation review

The SaaS
optimisation service

A 30 minute personalised video review with high-converting recommendations across your acquisition funnel.
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Improve your conversions

Free Checklist

The SaaS conversion
optimisation checklist

Grab your free download including 80+ proven acquisition & activation tips for SaaS founders, marketers & product people.

Optimise your conversions

Optimisation review

The SaaS
optimisation service

A 30 minute personalised video review with high-converting recommendations across your acquisition funnel.
‍

Improve your conversions

Expert review

The SaaS expert
video review

Go from conversion struggles to knowing how to optimise your SaaS for maximum growth, in 30 minutes, with a personalised review across your acquisition funnel.

Get your SaaS review

Optimisation review

The SaaS
optimisation service

A 30 minute personalised video review with high-converting recommendations across your acquisition funnel.
‍

Improve your conversions

Notion guide

The 10 day  
idea validation guide

The fast track, AI enhanced process to get deep confidence in your killer new idea or feature, in just 10 days, without building a baseless MVP or another landing page full of assumptions.

Validate your idea