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Notion guide

Get the confidence to pursue
your idea, in just 10 days

For startup founders and product people.
The AI enhanced, fast-track idea validation guide.

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the problem

You've tried testing an idea, but it just left you second-guessing everything.

You've got an exciting new idea for a business or product, and know you need to test it before you start sinking time and money into it.

But it just raises more question than answers.

You've heard the generic advice- Speak to customers. Build a landing page.

Maybe you've even tried them. Yet, progress eludes you. Doubts creep in.

Why? How? What if?

It's okay. I've been there too. And seen it with countless businesses.

How can you move forward with confidence?

Finally, the answer to validating your killer idea.
In just 10 days.

The proven and simple end-to-end guide that can help you navigate the whole process, validate your ideas, and get the conviction to build something that customers will actually pay for.

Go from no idea, to a winning idea.
THE SOLUTION

The Startable 10 day idea validation guide.

Maybe it's a totally new business venture. Perhaps features to expand your product offering and hit your targets.

Either way, you need confidence to move forward. And this guide is the answer.

It's been refined after 10+ years working with start-ups, collaborating with leading innovation consultancies Fjord and IDEO, and a leading a business to a successful acquisition.

A caveat- This is not for everyone. If you’re thinking you’re going to press a button and have a sure-fire idea that's going to make bank, you're not going to find it here.

But if you're ready to learn a process inspired by leading global consultancies, then keep reading.

I understand the uncertainty of knowing if what you'll build is going to work- Confidence in taking that next step is critical.

This is the guide I wish I had years ago.

WhaT YOU'LL LEARN

Three key steps to validating your idea

1. Defining your idea

Before getting into any validation, the guide outlines the importance of defining the idea. Get this right and you'll be working off sound foundations for the rest of the process.

2. Progressing from an idea to a test

Once you have a concrete idea, you'll be guided on how to document and prioritise assumptions which you need to validate.

3. Designing and running experiments

Finally, translate your assumptions into written, testable hypotheses.
Insights uncovered here wil give you the confidence to move forward.

Get the confidence of a founder presenting a live demo, untested.

With all the tools you need to go from idea, to validation.

INCLUDED:

The validation guide

The 10 day process you'll keep on coming back to. Detailed with tips, suggestions an supplementary information throughout.

Fill-the-blanks templates

Tables and frameworks to use as you progress through the guide.

Template examples

We show you how it's done, so there's no second guessing how to complete each step.

Methods to test your idea

With suggestions for which to use and when, levels of confidence and quantities needed to get statistically significant results.

...AND SPECIAL BONUS

AI assistance

Detailed prompts created to rapidly progress through the guide. Think of it as your personal innovation consultant.

About the author

Stuart Emmerson

I've spent 10+ years working with start-ups, collaborating with leading innovation consultancies Fjord and IDEO, and a leading a business to an acquisition.

My fascination with uncovering if an idea is likely to succeed- and at a fast pace- has led me to creating this 10 day idea validation guide.

I enjoy working with businesses to implement and execute best practice product and validation processes, so they're only building something that's going to have a real impact.

GET the GUIDE

Free download

Some consultancies can charge up to $50,000 for a single sprint worth of validation following a very similar process.

This guide is available now, 100% free.